Yet Another Personal Site. Nothing Personal.
It all started in childhood, naturally. At 9, I started programming. And what's the obvious first step once you've written your first lines of code? Start a company, of course. I called it Goldsoft. Thankfully, my computer science teacher didn't laugh — he actually encouraged it.
At 13, I earned my first money from coding. By 16, I enrolled in computer science… and quickly realized it wasn’t “my thing.” Not as a destination, anyway. Entrepreneurship was.
At 13, I earned my first money from coding. By 16, I enrolled in computer science… and quickly realized it wasn’t “my thing.” Not as a destination, anyway. Entrepreneurship was.
JewishNet - Jewish Social Platform
In the early days of social networks, I launched a platform called JewishNet. Somehow it survived, grew, and even thrived for several years. I started building it a year before The Lean Startup was published, but that's exactly what it was — very lean. Under the hood? A nightmare. Trust me, I have the CS degree to know. But the UX was smooth, and word of mouth worked better than any PR campaign. We got noticed. People took us seriously. JewishNet opened doors. We had everything, really — except strategy, tactics, and experience. But once I gained those, I realized the best way to use them was...
Jerusalem Startup Hub began with my most ambitious startup idea at the time: finding a desk. I had just moved to Jerusalem and lived on King George Street in a 24 m² apartment that was objectively great — if your job doesn’t involve owning a chair. It had a full bathroom, which is a luxury. It did not have room for work, unless you believe in laptop-to-toilet synergy.
So I searched for a coworking space. Jerusalem didn’t have one. The city had 3,000 years of history, but apparently zero years of coworking culture. That’s when the question became painfully simple: complain… or build?
With Gadi and Levi, we opened Jerusalem Startup Hub — the city’s first coworking space and an early center for entrepreneurship and innovation. We rented a space on Shlomzion HaMalka that looked like it had seen things. Bad things. Then Gadi, thanks to his Bezalel architecture training, turned ruins into something beautiful. The space didn’t just look good — it felt like belonging. And it pulled the Jerusalem startup crowd in.
Not immediately, though. The first days were terrifying. People came in, approved politely, and left — because why pay for workspace when a cafe offers the same chair plus lunch? Our salvation came from American expats. With no receptionist budget, we ran the hub with an online system: bookings, smart-card access, 24/6. For teams working U.S. hours in a city that went dark early, we were the only place still awake. Within a month, we were breakeven.
The model clicked: Jerusalem Startup Hub hosted then-mayor Nir Barkat (himself a founder and VC) twice, welcomed startups and social ventures from SpaceIL to Via, and served as a second home for many teams in their earliest days.
So I searched for a coworking space. Jerusalem didn’t have one. The city had 3,000 years of history, but apparently zero years of coworking culture. That’s when the question became painfully simple: complain… or build?
With Gadi and Levi, we opened Jerusalem Startup Hub — the city’s first coworking space and an early center for entrepreneurship and innovation. We rented a space on Shlomzion HaMalka that looked like it had seen things. Bad things. Then Gadi, thanks to his Bezalel architecture training, turned ruins into something beautiful. The space didn’t just look good — it felt like belonging. And it pulled the Jerusalem startup crowd in.
Not immediately, though. The first days were terrifying. People came in, approved politely, and left — because why pay for workspace when a cafe offers the same chair plus lunch? Our salvation came from American expats. With no receptionist budget, we ran the hub with an online system: bookings, smart-card access, 24/6. For teams working U.S. hours in a city that went dark early, we were the only place still awake. Within a month, we were breakeven.
The model clicked: Jerusalem Startup Hub hosted then-mayor Nir Barkat (himself a founder and VC) twice, welcomed startups and social ventures from SpaceIL to Via, and served as a second home for many teams in their earliest days.
It didn't take long to realize we needed to expand. Not in square meters — we'd had enough of real estate adventures — but deeper into the ecosystem. We made our exit from Jerusalem Startup Hub, and it evolved into JSCapital — an investment platform representing international investors in Israel.
In a few years we closed 30+ deals, logged several exits, and kept our compass fixed: 80% Deep Tech, 85% AI-focused, 90% early-stage, 100% Israel.
Trust me, it wasn’t easy. We set the bar high from day one: we wanted to work only with top-tier startups. The only small problem was convincing them they wanted to work with us.
Our first deal took a year and a half. But it was worth the wait: a portfolio company of Greylock Partners. The second deal took three months. And then the flywheel kicked in.
In a few years we closed 30+ deals, logged several exits, and kept our compass fixed: 80% Deep Tech, 85% AI-focused, 90% early-stage, 100% Israel.
Trust me, it wasn’t easy. We set the bar high from day one: we wanted to work only with top-tier startups. The only small problem was convincing them they wanted to work with us.
Our first deal took a year and a half. But it was worth the wait: a portfolio company of Greylock Partners. The second deal took three months. And then the flywheel kicked in.